107 Steak & Bar
Created this new restaurant’s brand and ongoing Marketing and Growth strategy. Our goal has been to make it known within the local market.
Task
Rebuild a unified visual system for the advertising agency, made of steel which can change the world in a while.
_ New brand = No recognition
_ Outside signage not permitted
_ Densely Overwhelmed area (competitors)
5:1
ROI generated from marketing investments in the first year.
Wednesday revenue increase in 3 months.
Increased daily revenue within 9 months.
Maximized Ad Spend through barters and alliances.
Increase monthly revenue vs. last year.
Received OpenTable, TripAdvisor and YELP dining awards.
_ 107 did not feel as identified with their logo/branding
_ Lacked local marketing tactics and strategies
_The team was lacking training to reflect the 107 culture
_ Acquired an outsourced Marketing team
_ Obtained a thorough logo and branding evaluation within the market- resulting in a quick turnover and rebranding, prior to opening.
_ Training and consulting sessions with both management and employees to ensure optimal customer service, company culture, open communication and fresh ideas.
_ Bi-weekly and monthly meetings to review insights, strategies and results.
_ Live reporting dashboard, shared with management and ownership.