Element Miami Doral
Partnered with the property to coordinate their grand opening and ongoing marketing strategies to ensure their targets were met.
Task
We partnered up with Element Miami Doral and created new online and offline visual communication. Was one of those clients who put all trust in our work and we had a complete freedom for creating new online presentation (including social media profiles).
_ Lack of brand recognition due to being amongst the first Element hotels to open
_ Higher daily rate than the competition in the area
_ Required LATAM market penetration
Brasil, Colombia, EE. UU. y Venezuela fueron los mercados dominantes durante el primer año.
Direct booking through strategic alliances and online campaigns.
Reached pricing goals through value proposition strategies in target markets.
Savings on print and promotional expenses.
_ Element did not have a dedicated Marketing team
_ There were no go-to-market strategies set in place
_ Lacked the resources and insights to establish the appropriate Revenue Management strategy to achieve their goals.
_ Acquired an outsourced Marketing team
_ Executed a multi-channel go-to-market strategy in 6 countries and 3 languages
_ Bi-weekly and monthly meetings to review insights, strategies and results- Leading to an ongoing successful revenue management strategy
_ Live reporting dashboard, shared with management and ownership