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Aloft Miami Doral

Partnered with the property after their first year opened. They required a structured and measurable marketing strategy to reach their targets.

 

Open Project
Task

Rebuild a unified visual system for the advertising agency, made of steel which can change the world in a while.

  • Strategy

    Design Direction, UX Strategy

  • Design

    Design, Art Direction

  • Client

    Aloft Miami Doral

01 // Challenges

The brand new system, made from scratch.

_ Entering the Miami Market as the first Aloft Hotel

_ Lack of brand recognition in top visitor markets

_ Lack of accountability and tracking of marketing/PR efforts

02 // Statistics

Project by the numbers.

0 +%

Increased bar sales through the creation of a local hotspot.

0 %

Of the international market objectives achieved and exceeded by 30%

TOP 0

Best producing bars within the brand, nationwide.

0 %

Direct booking through strategic alliances and online campaigns.

0 +%

Savings on print and promotional expenses

0 %

Increased revenue from consumption in the property through internal promotional and marketing initiatives.

03 // What We Made

360strat

Before

_ Aloft did not have a dedicated Marketing team

_ Adspend was not being managed or measured to understand results. 

_ Lacked the resources and insights to reach their target markets. 

After

_ Acquired an outsourced Marketing team 

_ Executed a multi-channel go-to-market strategy in 4 countries and 3 languages 

_ Dedicate PR efforts for local market presence to increase F&B revenue

_ Bi-weekly and monthly meetings to review insights, strategies and results- Leading to an ongoing successful revenue management strategy

_ Live reporting dashboard, shared with management and ownership

 

07 // Let’s Collaborate

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