Aloft Miami Doral
Partnered with the property after their first year opened. They required a structured and measurable marketing strategy to reach their targets.
Task
Rebuild a unified visual system for the advertising agency, made of steel which can change the world in a while.
_ Entering the Miami Market as the first Aloft Hotel
_ Lack of brand recognition in top visitor markets
_ Lack of accountability and tracking of marketing/PR efforts
Increased bar sales through the creation of a local hotspot.
Of the international market objectives achieved and exceeded by 30%
Best producing bars within the brand, nationwide.
Direct booking through strategic alliances and online campaigns.
Savings on print and promotional expenses
Increased revenue from consumption in the property through internal promotional and marketing initiatives.
_ Aloft did not have a dedicated Marketing team
_ Adspend was not being managed or measured to understand results.
_ Lacked the resources and insights to reach their target markets.
_ Acquired an outsourced Marketing team
_ Executed a multi-channel go-to-market strategy in 4 countries and 3 languages
_ Dedicate PR efforts for local market presence to increase F&B revenue
_ Bi-weekly and monthly meetings to review insights, strategies and results- Leading to an ongoing successful revenue management strategy
_ Live reporting dashboard, shared with management and ownership